AUDIT METHODOLOGY
How AutoLab evaluates visibility inside AI answers
AI visibility is not a single ranking. It changes by prompt, model, market, language, and time. The useful question is where your brand appears, which sources shape the answer, and what evidence can credibly improve the result.
5 minute read · Updated July 2026Define the buying questions
Start with the situations a buyer is trying to resolve, not a list of isolated keywords. Prompts are grouped by intent, market, service, and decision stage.
- Commercial questions
- Comparison questions
- Problem and solution questions
- Market and service modifiers
Record mentions and source patterns
Review whether the brand appears, how it is described, which competitors are present, and which pages or third-party sources repeatedly influence the answer.
- Brand presence
- Position and framing
- Competitor overlap
- Cited and recurring sources
Turn observations into actions
Prioritize gaps in entity clarity, service pages, proof, structured data, and third-party corroboration. Each recommendation is tied to an observed prompt or source pattern.
- Evidence-backed priority
- Owner and page
- Expected signal
- Retest plan